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Most teams don't need more toolsThey need less pointless work

I find the tasks, decisions, and admin that should not require constant human thought then I redesign how work gets done so effort disappears permanently

Let's talk →See what I do
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WHERE TIME IS WASTED◆WHERE TIME IS WASTED◆WHERE TIME IS WASTED◆WHERE TIME IS WASTED◆
WHERE THINKING IS REPEATED◆WHERE THINKING IS REPEATED◆WHERE THINKING IS REPEATED◆
WHERE DATA IS RE-ENTERED◆WHERE CLICKS MULTIPLY◆WHERE DATA IS RE-ENTERED◆WHERE CLICKS MULTIPLY◆
WHERE WORK EXISTS BECAUSE IT ALWAYS HAS◆WHERE WORK EXISTS BECAUSE IT ALWAYS HAS◆WHERE WORK EXISTS BECAUSE IT ALWAYS HAS◆
WHERE EFFORT SHOULD HAVE DISAPPEARED LONG AGO◆WHERE EFFORT SHOULD HAVE DISAPPEARED LONG AGO◆
THE WORK THAT SHOULDN'T EXIST◆THE WORK THAT SHOULDN'T EXIST◆THE WORK THAT SHOULDN'T EXIST◆
Workflow Elimination·Process Redesign·Workflow Elimination·Process Redesign·
AI Integration·Decision Architecture·AI Integration·Decision Architecture·
Effort Removal·Signal Detection·Effort Removal·Signal Detection·
Commercial Operations·Revenue Design·Commercial Operations·Revenue Design·
Team Enablement·System Thinking·Team Enablement·System Thinking·
Pipeline Intelligence·Execution Design·Pipeline Intelligence·Execution Design·
Judgment Preservation·Automation Logic·Judgment Preservation·Automation Logic·
THE APPROACH

I find the work that shouldn't exist

Then I redesign how it gets done so effort disappears permanently, not temporarily

WHAT I DO

Three things. Done properly

I sit with commercial teams, find the work that wastes their time, and redesign it so AI handles the repetition and people handle the judgment.

01
IDENTIFY

Map the waste

I sit with teams to understand where time disappears. Repeated thinking. Re-entered data. Clicks that multiply. Decisions that should have been made once.

Pipeline prepProposal draftingAccount researchData re-entry
02
REDESIGN

Redesign the flow

I restructure how work moves through people, systems, and decisions. Repetitive effort is removed. Decision-making is structured once. AI is used only where it genuinely removes effort.

Workflow architectureDecision logicAI integration points
03
IMPLEMENT

Make it stick

I build the workflows, prompts, templates, and operating rhythms that teams actually adopt. Calmer teams. Higher-quality output. Weeks of work compressed into days.

SOPs & promptsTrainingAdoption coaching
IDENTIFY → REDESIGN → IMPLEMENT
RESULTS

What changes when the pointless work disappears

Real outcomes from technology vendors, IT distributors, and MSP organisations.

10×
faster pre-call research

Sales teams cut prep time from 60 minutes to under 6 using AI research and pre-call planning tools I designed and deployed.

Head of Sales, IT Distributor
3hrs
saved per rep, per day

Reps stopped writing proposals from scratch. The system drafts, structures, and positions. They close.

Sales Director, Cybersecurity Vendor
40%
increase in pipeline velocity

A complete AI workflow redesign took their pipeline from static to self-sustaining in under 8 weeks.

Commercial Lead, MSP Organisation
WHO I AM

Built inside the world's largest technology sales ecosystem

My foundations come from commercial leadership inside one of the world's largest technology distribution organisations — a global IT company generating over $80 billion in annual revenue.

That experience taught me something most consultants miss: the problem is rarely the tools. The problem is how work actually flows through people, systems, and decisions. Fix the flow and everything downstream improves.

The dot on the 'i' isn't decoration. It's the spark. The moment intelligence connects to your pipeline, changes how your team works, and puts distance between you and your competition.

I work exclusively in the world's most complex commercial environments. If you sell in the IT channel, you're in my world.

9
Specialist capabilities
AI workflows, agent logic, custom apps, enablement, battlecards, web, ops, training, strategy
10×
Faster pre-call prep
AI-powered research tools built for the IT channel
100%
IT channel focused
One market. Known deeply.
IT ChannelCybersecurityMSP & MSSPCloud & SaaS
AI Workflow Elimination◆Pipeline Intelligence◆Decision Architecture◆Revenue Design◆Process Redesign◆Team Enablement◆Commercial Operations◆Execution Design◆
READY?

Less pointless work starts here

If your team spends more time on admin than on customers, I can help. One conversation is enough to know if there's a fit

Let's talk →Or email me directly →